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[message] Brief Description [PDF] Your Google Game Plan for Success Free Download by Joe Teixeira | Publisher : Wiley | Category : Computers...

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    • Brief Description
      • [PDF] Your Google Game Plan for Success Free Download by Joe Teixeira | Publisher : Wiley | Category : Computers & Internet | Tags : Game, Business, Advertising, Code, Testing, Sales | ISBN-10 : 0470641649 | ISBN-13 : 9780470641644
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      • Your Google Game Plan for Success by Joe Teixeira, Publisher : Wiley
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    • Complete Book Description
      • Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer

        Get the most out of Google’s trifecta of tools and optimize your Web presence!

        Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.

        Learn the basics of Google AdWords, Analytics, and Website Optimizer and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more.

        • Brings you up to speed on Google AdWords, Analytics, and Website Optimizer
        • Shows how to use each tool individually and then together as a powerful trio to track, analyze, and optimize your Web presence
        • Topics include the basics of CPC (cost per click) and how to use Google’s Ad Planner, the AdWords Editor, and conversion tracking
        • Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more

        Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.

        Table of Contents

        Part I: Getting Started
        Chapter 1: What’s Your Game Plan for Success?

        Part II: Google AdWords
        Chapter 2: Welcome to Google AdWords!
        Chapter 3: Cost-per-Click Advertising
        Chapter 4: Advanced Opportunities within Google AdWords
        Chapter 5: AdWords Tools of the Trade
        Chapter 6: Google AdWords: Analysis and Insights

        Part III: Google Analytics
        Chapter 7: Welcome to Google Analytics!
        Chapter 8: The Web-Analytics Industry
        Chapter 9: Sophisticated Google Analytics Features
        Chapter 10: The Technical Side of Google Analytics

        Part IV: Google Website Optimizer
        Chapter 11: Welcome to Google Website Optimizer
        Chapter 12: Elementary Statistical Concepts
        Chapter 13: The Technical Side of Google Website Optimizer and Experiment Ideas

        Part V: Executing Your Game Plan
        Chapter 14: Google AdWords and Google Analytics
        Chapter 15: Google AdWords and Google Website Optimizer
        Chapter 16: Google Analytics and Google Website Optimizer

        Part VI: Wrapping It Up
        Chapter 17: Google Programs to Add to Your Game Plan
        Chapter 18: Programs to Add to Your Game Plan Outside Google

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    • Book Details
      • Book Name : Your Google Game Plan for Success

        Edition : 1

        Author : Joe Teixeira

        Publisher : Wiley

        Category : Computers & Internet

        ISBN-10 : 0470641649

        ISBN-13 : 9780470641644

        ASIN : 0470641649

        Pages : 456

        Language : English

        Publish Date : September 22, 2010
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