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[message] Brief Description [PDF] Social Media Commerce For Dummies Free Download by Marsha Collier | Publisher : For Dummies | Category : C...

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      • [PDF] Social Media Commerce For Dummies Free Download by Marsha Collier | Publisher : For Dummies | Category : Computers & Internet | Tags : Social Media, E Commerce, Business, For Dummies, Mobile, Reputation | ISBN-10 : 1118297938 | ISBN-13 : 9781118297933
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      • Social Media Commerce For Dummies by Marsha Collier, Publisher : For Dummies
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      • Capture customers and sales with social media commerce

        Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more.

        • Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities
        • This step-by-step guide explains social media commerce and shows what you can accomplish
        • Helps you determine the sites where your business should have a presence
        • Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks
        • Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing

        Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.

        Table of Contents

        Part I: Prepping for Social Media Commerce
        Chapter 1: Social Media Commerce and Your Bottom Line
        Chapter 2: Competing in the Social Media Realm
        Chapter 3: Creating a Social Media Policy

        Part II: Adapting Your Web Presence
        Chapter 4: Passive Engagement: Creating a Social Persona through Your Website
        Chapter 5: Active Engagement: Connecting Directly with Your Customers
        Chapter 6: Claiming Your Space on Review Sites
        Chapter 7: Knowing Where to Share Your Content

        Part III: Casting for and Catching Customers
        Chapter 8: Finding Your Customer on the Social Web
        Chapter 9: Seizing the Social Media Conversation
        Chapter 10: Cashing In: Doing Real Business Online
        Chapter 11: Building Revenue through Links and Deals
        Chapter 12: Making a Direct Hit with Mobile

        Part IV: Supporting Your Social Media Commerce Efforts
        Chapter 13: Handling Customer Service without Picking Up the Phone (Well, Almost)
        Chapter 14: Monitoring Your Online Reputation
        Chapter 15: Marketing in a Social Way: New Media Advertising
        Chapter 16: Improving Productivity with Apps and Widgets

        Part V: The Part of Tens
        Chapter 17: Ten Ways to Build an Online Presence Now
        Chapter 18: Ten Ways to Get Social Media Feedback

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    • Book Details
      • Book Name : Social Media Commerce For Dummies

        Edition : 1

        Author : Marsha Collier

        Publisher : For Dummies

        Category : Computers & Internet

        ISBN-10 : 1118297938

        ISBN-13 : 9781118297933

        ASIN : 1118297938

        Pages : 336

        Language : English

        Publish Date : December 11, 2012
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