[PDF] The Science of Marketing Free Download

[message] Brief Description [PDF] The Science of Marketing Free Download by Dan Zarrella | Publisher : Wiley | Category : Business | Tags : ...

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    • Brief Description
      • [PDF] The Science of Marketing Free Download by Dan Zarrella | Publisher : Wiley | Category : Business | Tags : Scientific, Marketing, Social Media, Facebook, Seo, Twitter | ISBN-10 : 1118138279 | ISBN-13 : 9781118138274
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      • The Science of Marketing by Dan Zarrella, Publisher : Wiley
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    • Complete Book Description
      • Scientificmarketing research delivers proven marketing tactics and tips

        The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.

        The book contradicts what the author calls the “unicorns and rainbows” strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.

        • Lists what time of day and what day of the week the most retweets occur
        • Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links
        • Describes how to avoid crowding your content

        The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.

        Table of Contents

        Part I: Content
        Chapter 1: E-Books
        Chapter 2: Webinars

        Part II: Channels
        Chapter 3: SEO
        Chapter 4: Twitter
        Chapter 5: Facebook
        Chapter 6: Pinterest
        Chapter 7: Blogging

        Part III: Middle of the Funnel (MOFU)
        Chapter 8: E-Mail Marketing
        Chapter 9: Lead Generation

        Part IV: Analytics
        Chapter 10: Analytics

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    • Book Details
      • Book Name : The Science of Marketing

        Edition : 1

        Author : Dan Zarrella

        Publisher : Wiley

        Category : Business

        ISBN-10 : 1118138279

        ISBN-13 : 9781118138274

        ASIN : 1118138279

        Pages : 194

        Language : English

        Publish Date : April 22, 2013
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