[PDF] PrestaShop 1.5 Beginner's Guide Free Download

[message] Brief Description [PDF] PrestaShop 1.5 Beginner’s Guide Free Download by John Horton , Jose A. Tizon | Publisher : Packt Publishin...

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    • Brief Description
      • [PDF] PrestaShop 1.5 Beginner’s Guide Free Download by John Horton , Jose A. Tizon | Publisher : Packt Publishing | Category : Computers & Internet | Tags : E Commerce, Shipping, Open Source, Office, Statistics, Security | ISBN-10 : 1782161066 | ISBN-13 : 9781782161066
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      • PrestaShop 1.5 Beginner's Guide by John Horton , Jose A. Tizon, Publisher : Packt Publishing
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    • Complete Book Description
      • Build your own attractive online store with this fast and flexible e-commerce solution

        Overview

        • Build a fully featured, attractive online shop with PrestaShop
        • Add and customize your shop’s products
        • Make more money by offering shipping and payment options to your site

        In Detail

        PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store.

        In”PrestaShop 1.5 Beginner’s Guide” you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.

        If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you.

        This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money.

        With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods.

        Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service.

        If you want to start your own e-commerce business using PrestaShop, then this book will show you how.

        What you will learn from this book

        • Build an online shop with PrestaShop
        • Quickly configure and install PrestaShop
        • Use PrestaShop catalog features to present your products in an enticing and professional manner
        • Customize and configure the look and feel of your PrestaShop to make it unique and professional
        • Connect PrestaShop to a choice of payment handlers to take online payments
        • Secure PrestaShop using a wide range of built-in features and other tactics
        • Master the ins and outs of handling shipping, taxes, and currencies in PrestaShop
        • Market your new business using e-mail, social media, SEO, articles, blogs, forums, and more

        Approach

        This book is written in a friendly voice with lots of tips, tricks, and screenshots to help you set up, extend, and personalize your own online shop. If you want to start your own e-commerce business, then this book will help you do that.

        Who this book is written for

        This book is for people who are interested in creating an online shop. Basic HTML and CSS skills would be beneficial but are not required as we will provide you with all the code and know-how you need.

        Table of Contents

        Chapter 1: Getting Started
        Chapter 2: Back Office
        Chapter 3: Merchandising for Success
        Chapter 4: Getting More Customers
        Chapter 5: Tools, Newsletters, Extra Income, and Statistics
        Chapter 6: Security and Disaster Recovery
        Chapter 7: Checkouts and Shipping
        Chapter 8: Ready to Sell
        Chapter 9: Go to the Future
        Appendix A: Control Panel Quick Reference
        Appendix B: Web Resources
        Pop Quiz Answers

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    • Book Details
      • Book Name : PrestaShop 1.5 Beginner’s Guide

        Edition : 1

        Author : John Horton , Jose A. Tizon

        Publisher : Packt Publishing

        Category : Computers & Internet

        ISBN-10 : 1782161066

        ISBN-13 : 9781782161066

        ASIN : 1782161066

        Pages : 260

        Language : English

        Publish Date : April 24, 2013
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