[PDF] Drupal Search Engine Optimization Free Download

[message] Brief Description [PDF] Drupal Search Engine Optimization Free Download by Ric Shreves | Publisher : Packt Publishing | Category :...

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    • Brief Description
      • [PDF] Drupal Search Engine Optimization Free Download by Ric Shreves | Publisher : Packt Publishing | Category : Computers & Internet | Tags : Drupal, Search, Framework, Analysis, Google, Analytics | ISBN-10 : 1849518785 | ISBN-13 : 9781849518789
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    • Book Image
      • Drupal Search Engine Optimization by Ric Shreves, Publisher : Packt Publishing
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    • Complete Book Description
      • Drive people to your site with this supercharged guide to Drupal SEO

        • Learn how to create a search engine-optimized Drupal website.
        • Packed full of tips to help you develop an appropriate SEO strategy.
        • Discover the right configurations and extensions for SEO purposes.

        In Detail

        Drupal is a free and open-source content management system and content management framework written in PHP and distributed under the GNU General Public License. It is used as a back-end system for at least 1.5% of all websites worldwide ranging from personal blogs to corporate, political, and government sites. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it.

        Drupal SEO will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO.

        In Drupal SEO you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign.

        Drupal SEO will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort.

        What you will learn from this book

        • Gain an understanding of how the search engines function.
        • Develop an SEO strategy for your site.
        • Select the most effective key phrases.
        • Configure your Drupal site to be search engine friendly.
        • The top extensions to enhance your Drupal sites search engine optimization.
        • Execute a link building campaign.
        • Develop content that advances your search marketing goals.
        • What the most important factors to track with Google Analytics are.

        Approach

        The book will take a hands-on approach to the process involved in configuring a site for SEO. As SEO is an on-going process – it doesn’t stop once the site is built – the book will provide reusable tips and techniques in order to understand what they have to do after the site is live.

        Who this book is written for

        This book targets site builders, webmasters and site owners. Advanced technical skills are not required, though the user should be familiar with administering a Drupal website.

        Table of Contents

        Chapter 1: An Introduction to Search Engine Optimization
        Chapter 2: Configuring Drupal’s SEO Options
        Chapter 3: Useful Extensions to Enhance SEO
        Chapter 4: Getting Ready for Launch
        Chapter 5: Managing SEO on a Live Site

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    • Book Details
      • Book Name : Drupal Search Engine Optimization

        Edition : 1

        Author : Ric Shreves

        Publisher : Packt Publishing

        Category : Computers & Internet

        ISBN-10 : 1849518785

        ISBN-13 : 9781849518789

        ASIN : 1849518785

        Pages : 116

        Language : English

        Publish Date : September 18, 2012
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