[PDF] The Definitive Guide to Entertainment Marketing, 2nd Edition Free Download

[message] Brief Description [PDF] The Definitive Guide to Entertainment Marketing, 2nd Edition Free Download by Al Lieberman , Pat Esgate | ...

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      • [PDF] The Definitive Guide to Entertainment Marketing, 2nd Edition Free Download by Al Lieberman , Pat Esgate | Publisher : FT Press | Category : Business | Tags : Technology, Globalization, Advertising, Mobile, Radio, Games | ISBN-10 : 0133092089 | ISBN-13 : 9780133092080
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      • The Definitive Guide to Entertainment Marketing, 2nd Edition by Al Lieberman , Pat Esgate, Publisher : FT Press
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      • Entertainment Marketing NOW:

        Every Platform, Technology, and Opportunity

        Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more

        Reflects powerful trends ranging from smartphones to globalization

        Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution

        By industry insiders with decades of experience as leaders and consultants

        Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow any content, on any platform, in any market, worldwide.

        You’ll master innovative new ways to grab consumers’ attention and wallets fast make your experiences wannasee, haftasee, mustsee drive more value through social platforms, mobile technologies, and integrated marketing strategies overcome challenges ranging from bad buzz to piracy fully leverage licensing, merchandising, and sponsorships and successfully market all forms of entertainment.

        Table of Contents

        Chapter 1 Begin with the Basics: The What and Where of Entertainment Marketing
        Chapter 2 Getting the Product to Market: Who and How
        Chapter 3 Marketing Movies: Building Wannasee, Haftasee, and Mustsee
        Chapter 4 The Business of Broadcasting: Network TV, Syndication, and Radio
        Chapter 5 The Rising Tide of Technology: Television Content Delivery in a Digital Age
        Chapter 6 Digital Disruption
        Chapter 7 Publishing: The Printed Word Goes Digital
        Chapter 8 A Handful of Content: Games, Mobile Applications, and Mobile Marketing
        Chapter 9 The Universal Language: Music
        Chapter 10 Major Leagues, Major Money: Sports
        Chapter 11 On the Road: Travel and Tourism
        Chapter 12 What’s Next: A Global Snapshot

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    • Book Details
      • Book Name : The Definitive Guide to Entertainment Marketing, 2nd Edition

        Edition : 2

        Author : Al Lieberman , Pat Esgate

        Publisher : FT Press

        Category : Business

        ISBN-10 : 0133092089

        ISBN-13 : 9780133092080

        ASIN : 0133092089

        Pages : 368

        Language : English

        Publish Date : July 8, 2013
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