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[message] Brief Description [PDF] Data Mining for the Masses Free Download by Dr. Matthew A North | Publisher : Global Text Project | Catego...

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      • [PDF] Data Mining for the Masses Free Download by Dr. Matthew A North | Publisher : Global Text Project | Category : Computers & Internet | Tags : Computer Science, Software, Project, Organizational, Analysis, Ethics | ISBN-10 : 0615684378 | ISBN-13 : 9780615684376
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      • Data Mining for the Masses by Dr. Matthew A North, Publisher : Global Text Project
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      • Have you ever found yourself working with a spreadsheet full of data and wishing you could make more sense of the numbers? Have you reviewed sales or operations reports, wondering if there’s a better way to anticipate your customers’ needs? Perhaps you’ve even thought to yourself: There’s got to be more to these figures than what I’m seeing!

        Data Mining can help, and you don’t need a Ph.D. in Computer Science to do it. You can forecast staffing levels, predict demand for inventory, even sift through millions of lines of customer emails looking for common themes all using data mining. It’s easier than you might think.

        In Data Mining for the Masses, professor Matt North a former risk analyst and database developer for eBay.com uses simple examples, clear explanations and free, powerful, easy-to-use software to teach you the basics of data mining; techniques that can help you answer some of your toughest business questions.

        You’ve got data and you know it’s got value, if only you can figure out how to unlock it. This book can show you how. Let’s start digging!

        Through an agreement with the Global Text Project, an electronic version of this text is available online at (http://globaltext.terry.uga.edu/books). Proceeds from the sales of printed copies through Amazon enable the author to support the Global Text Project‘s goal of making electronic texts available to students in developing economies.

        Table of Contents

        SECTION ONE: Data Mining Basics
        Chapter One: Introduction to Data Mining and CRISP-DM
        Chapter Two: Organizational Understanding and Data Understanding
        Chapter Three: Data Preparation

        SECTION TWO: Data Mining Models and Methods
        Chapter Four: Correlation
        Chapter Five: Association Rules
        Chapter Six: k-Means Clustering
        Chapter Seven: Discriminant Analysis
        Chapter Eight: Linear Regression
        Chapter Nine: Logistic Regression
        Chapter Ten: Decision Trees
        Chapter Eleven: Neural Networks
        Chapter Twelve: Text Mining

        SECTION THREE: Special Considerations in Data Mining
        Chapter Thirteen: Evaluation and Deployment
        Chapter Fourteen: Data Mining Ethics

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    • Book Details
      • Book Name : Data Mining for the Masses

        Edition : 1

        Author : Dr. Matthew A North

        Publisher : Global Text Project

        Category : Computers & Internet

        ISBN-10 : 0615684378

        ISBN-13 : 9780615684376

        ASIN : 0615684378

        Pages : 264

        Language : English

        Publish Date : August 18, 2012
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