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[message] Brief Description [PDF] Big Data: Understanding How Data Powers Big Business Free Download by Bill Schmarzo | Publisher : Wiley | ...

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      • [PDF] Big Data: Understanding How Data Powers Big Business Free Download by Bill Schmarzo | Publisher : Wiley | Category : Business | Tags : Big Data, Business, Analytics, Models, Organizational, Engineering | ISBN-10 : 1118739574 | ISBN-13 : 9781118739570
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      • Big Data: Understanding How Data Powers Big Business by Bill Schmarzo, Publisher : Wiley
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    • Complete Book Description
      • Leverage big data to add value to your business

        Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that’s where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value.

        Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data.

        • Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes
        • Explores different value creation processes and models
        • Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles
        • Provides methodology worksheets and exercises so readers can apply techniques
        • Includes real-world examples from a variety of organizations leveraging big data

        Big Data: Understanding How Data Powers Big Business is written by one of Big Data’s preeminent experts, William Schmarzo. Don’t miss his invaluable insights and advice.

        Table of Contents

        Chapter 1: The Big Data Business Opportunity
        Chapter 2: Big Data History Lesson
        Chapter 3: Business Impact of Big Data
        Chapter 4: Organizational Impact of Big Data
        Chapter 5: Understanding Decision Theory
        Chapter 6: Creating the Big Data Strategy
        Chapter 7: Understanding Your Value Creation Process
        Chapter 8: Big Data User Experience Ramifications
        Chapter 9: Identifying Big Data Use Cases
        Chapter 10: Solution Engineering
        Chapter 11: Big Data Architectural Ramifications
        Chapter 12: Launching Your Big Data Journey
        Chapter 13: Call to Action

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    • Book Details
      • Book Name : Big Data: Understanding How Data Powers Big Business

        Edition : 1

        Author : Bill Schmarzo

        Publisher : Wiley

        Category : Business

        ISBN-10 : 1118739574

        ISBN-13 : 9781118739570

        ASIN : 1118739574

        Pages : 240

        Language : English

        Publish Date : October 7, 2013
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