[PDF] Strategic Management: Concepts Free Download

[message] Brief Description [PDF] Strategic Management: Concepts Free Download by Frank Rothaermel | Publisher : McGraw-Hill/Irwin | Categor...

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      • [PDF] Strategic Management: Concepts Free Download by Frank Rothaermel | Publisher : McGraw-Hill/Irwin | Category : Business | Tags : Business, Performance, Networks, Design, Governance, Ethics | ISBN-10 : 0077324455 | ISBN-13 : 9780077324452
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      • Strategic Management: Concepts by Frank Rothaermel, Publisher : McGraw-Hill/Irwin
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      • Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook…OneVoice…OneVision

        Table of Contents

        Part 1 Strategy Analysis
        Chapter 1 What Is Strategy And Why Is It Important?
        Chapter 2 The Strategic Management Process
        Chapter 3 External Analysis: Industry Structure, Competitive Forces, And Strategic Groups
        Chapter 4 Internal Analysis: Resources, Capabilities, And Activities
        Chapter 5 Competitive Advantage And Firm Performance

        Part 2 Strategy Formulation
        Chapter 6 Business Strategy: Differentiation, Cost Leadership, And Integration
        Chapter 7 Business Strategy: Innovation And Strategic Entrepreneurship
        Chapter 8 Corporate Strategy: Vertical Integration And Diversification
        Chapter 9 Corporate Strategy: Acquisitions, Alliances, And Networks
        Chapter 10 Global Strategy: Competing Around The World

        Part 3 Strategy Implementation
        Chapter 11 Organizational Design: Structure, Culture, And Control
        Chapter 12 Corporate Governance, Business Ethics, And Strategic Leadership

        Part 4 Minicases
        How To Conduct A Case Analysis

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    • Book Details
      • Book Name : Strategic Management: Concepts

        Edition : 1

        Author : Frank Rothaermel

        Publisher : McGraw-Hill/Irwin

        Category : Business

        ISBN-10 : 0077324455

        ISBN-13 : 9780077324452

        ASIN : 0077324455

        Pages : 464

        Language : English

        Publish Date : January 9, 2012
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