[PDF] Photography Business Secrets Free Download

[message] Brief Description [PDF] Photography Business Secrets Free Download by Lara White | Publisher : Wiley | Category : Business | Tags ...

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    • Brief Description
      • [PDF] Photography Business Secrets Free Download by Lara White | Publisher : Wiley | Category : Business | Tags : Photography, Secrets, Networking, Information, Fundamentals, Economy | ISBN-10 : 1118488407 | ISBN-13 : 9781118488409
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      • Photography Business Secrets by Lara White, Publisher : Wiley
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    • Complete Book Description
      • Photography Business Secrets: The Savvy Photographer’s Guide to Sales, Marketing, and More

        Give your photography business an edge with these professional insights

        There are already more than 150,000 professional photographers in the U.S., according to Department of Labor statistics, and thousands of serious amateurs are continually seeking to become established. Whether yours is a new or long-standing photography business, you have plenty of competition. Lara White has collected the best advice from her popular photography business website, Photomint.com, into this guide for your reference. She covers establishing your brand, defining policies, setting prices, creating a marketing plan, networking, and a great deal more.

        • Photography is a rapidly growing industry, placing both established and beginning photographers in tough competition for business
        • Author Lara White runs a popular website teaching successful business strategies to photographers; this book collects and organizes valuable information to help newcomers get started and existing businesses grow
        • Covers business fundamentals including establishing a brand, defining studio policies, setting pricing, creating a marketing plan, understanding your audience, networking, and effective social media marketing
        • Provides proven tips for building a successful photography business

        Photography Business Secrets is packed with advice that can help your photography business succeed and thrive, even in today’s economy.

        Table of Contents

        Section 1: Moving from a Hobby to a Business
        Chapter 1: Photography as a Business
        Chapter 2: Training and Experience
        Chapter 3: Choosing Your Niche and Market

        Section 2: Business Fundamentals
        Chapter 4: Business Basics
        Chapter 5: Accounting, Legal, and Insurance Concerns
        Chapter 6: Your Brand
        Chapter 7: Pricing and Products
        Chapter 8: Clients and Customer Service
        Chapter 9: Day-to-Day Operations
        Chapter 10: Client Deliverables

        Section 3: Sales and Growth
        Chapter 11: Getting Sales
        Chapter 12: Growing Your Business

        Section 4: Marketing
        Chapter 13: Understanding Your Clients
        Chapter 14: Style
        Chapter 15: The Value of Marketing
        Chapter 16: Marketing Strategies

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    • Book Details
      • Book Name : Photography Business Secrets

        Edition : 1

        Author : Lara White

        Publisher : Wiley

        Category : Business

        ISBN-10 : 1118488407

        ISBN-13 : 9781118488409

        ASIN : 1118488407

        Pages : 336

        Language : English

        Publish Date : March 11, 2013
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