[PDF] Selling and Sales Management, 8th Edition Free Download

[PDF] Selling and Sales Management, 8th Edition By David Jobber , Geoffrey Lancaster Free Download | Publisher : Prentice Hall | Category : Business | ISBN 10 : 0273720651 | ISBN 13 : 9780273720652

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  Book Description

• Selling and Sales Management 8/e isÿan essential resource for all marketing and management students and practitioners, in particular those with specific interests in the world of sales.

  • The text is split into five logical parts:
    1. Sales Perspective
    2. Sales Technique
    3. Sales Environment
    4. Sales Management
    5. Sales Control
  • This edition places emphasis on international aspects of selling and sales management making it essential reading for all students and practitioners with an interest in the world of sales
  • Topics covered include Sales strategies, Key account management, Sales forecasting and budgeting, and the role of selling in marketing.

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  Book Details

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  Book Name : Selling and Sales Management, 8th Edition

  Edition : 8

  Author : David Jobber , Geoffrey Lancaster

  Publisher : Prentice Hall

  Category : Business

  ISBN-10 : 0273720651

  ISBN-13 : 9780273720652

  ASIN : 0273720651

  Pages : 568

  Language : English

  Publish Date : October 23, 2011

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