[PDF] Selling and Sales Management, 8th Edition By David Jobber , Geoffrey Lancaster Free Download | Publisher : Prentice Hall | Category : Business | ISBN 10 : 0273720651 | ISBN 13 : 9780273720652
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Selling and Sales Management 8/e isÿan essential resource for all marketing and management students and practitioners, in particular those with specific interests in the world of sales.
- The text is split into five logical parts:
- Sales Perspective
- Sales Technique
- Sales Environment
- Sales Management
- Sales Control
- This edition places emphasis on international aspects of selling and sales management making it essential reading for all students and practitioners with an interest in the world of sales
- Topics covered include Sales strategies, Key account management, Sales forecasting and budgeting, and the role of selling in marketing.
- The text is split into five logical parts:
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Book Details
- Book Name : Selling and Sales Management, 8th EditionEdition : 8Author : David Jobber , Geoffrey LancasterPublisher : Prentice HallCategory : BusinessISBN-10 : 0273720651ISBN-13 : 9780273720652ASIN : 0273720651Pages : 568Language : EnglishPublish Date : October 23, 2011
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