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[PDF] Pay-Per-Click Search Engine Marketing: An Hour a Day, 2nd Edition Free Download

[PDF] Pay-Per-Click Search Engine Marketing: An Hour a Day, 2nd Edition By David Szetela , Joseph Kerschbaum Free Download | Publisher : Sybex | Category : Computers & Internet | ISBN 10 : 0470488670 | ISBN 13 : 9780470488676




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      • The complete guide to a winning pay-per-click marketing campaign

        Pay-per-click advertising-the “sponsored results” on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.

        Using the popular An Hour A Dayformat, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.

        • Successful pay-per-click campaigns are a key component of online marketing
        • This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants
        • Explains core PPC concepts, industry trends, and the mechanics that make a campaign work
        • Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models
        • Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google‘s content network
        • Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected

        Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

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      • [PDF] Pay-Per-Click Search Engine Marketing: An Hour a Day, 2nd Edition Free Download | Publisher : Sybex | Category : Computers & Internet | ISBN 10 : 0470488670 | ISBN 13 : 9780470488676
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      • [PDF] Pay-Per-Click Search Engine Marketing: An Hour a Day, 2nd Edition Free Download | Publisher : Sybex | Category : Computers & Internet | ISBN 10 : 0470488670 | ISBN 13 : 9780470488676
        Book Name : Pay-Per-Click Search Engine Marketing: An Hour a Day, 2nd Edition
        Edition : 2
        Author :
        Publisher : Sybex
        Category : Computers & Internet
        ISBN-10 : 0470488670
        ISBN-13 : 9780470488676
        ASIN : 0470488670
        Pages : 432
        Language : English
        Publish Date :

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